1、【
单选题
】
Television is an attractive advertising medium in that_____________.
[1分]
、
it has large audiences
、
it appeals to housewives
、
it helps build up a company's reputation
、
it is affordable to most advertisers
答案：
2、【
单选题
】
With the increase in the number of TV channels_________.
[1分]
、
the cost of TV advertising has decreased
、
the nuiflber of TV viewers has increased
、
advertisers' interest in other media has decreased
、
the number of TV ads people can see has increased
答案：
3、【
单选题
】
Compared with television, newspapers as an advertising medium_________________.
[1分]
、
earn a larger annual ad revenue
、
convey more detailed messages
、
use more production techniques
、
get messages out more effectively
答案：
4、【
单选题
】
Advertising on radio continues to grow because ___________.
[1分]
、
more local radio stations have been set up
、
modern technology makes it more entertaining
、
it provides easy access to consumers
、
it has been revolutionized by Internet radio.
答案：
5、【
单选题
】
Magazines are seen by advertisers as an efficient way to___________.
[1分]
、
reach target audiences
、
modern technology makes it more entertaining
、
appeal to educated people.
、
convey all kinds of messages
答案：
6、【
单选题
】
Oui-of-home advertising has become more effective because_______
[1分]
、
billboards can be replaced within two hours
、
consumers travel more now ever before
、
such ads have been made much more attractive
、
the pace of urban life is much faster nowadays
答案：
7、【
单选题
】
The challenge to Internet advertisers is to create ads that are___________.
[1分]
、
quick to update
、
pleasant to look at
、
easy to remember
、
convenient to access
答案：
8、【
单选题
】
[1分]
、
Give his ankle a good rest.
、
Treat his injury immediately.
、
Continue his regular activities.
、
Be careful when climbing steps.
答案：
9、【
单选题
】
[1分]
、
On a train.
、
On a plane.
、
In a theater.
、
In a restaurant.
答案：
10、【
单选题
】
[1分]
、
A tragic accident.
、
A fad occasion
、
Smith's unusual life story.
、
Smith's sleeping problem.
答案：
11、【
单选题
】
[1分]
、
Review the details of all her lessons.
、
Compare notes with his classmates.
、
Talk with her about his learning problems.
、
Focus on the main points of her lectures.
答案：
12、【
单选题
】
[1分]
、
The man blamed the woman for being careless.
、
The man misunderstood the woman's apology.
、
The woman offered to pay for the man's coffee.
、
The woman spilt coffee on the man's jacket.
答案：
13、【
单选题
】
[1分]
、
Extremely tedious.
、
Hard to understand.
、
Lacking a goot plot.
、
Not worth seeing twice.
答案：
14、【
单选题
】
[1分]
、
Attending every lecture.
、
Doing losts of homework.
、
Reading very extensively.
、
Using test-taking strategies.
答案：
15、【
单选题
】
[1分]
、
The digital TV system will offer different programs.
、
He is eager to see what the new system is like.
、
He thinks it unrealistic to have 500 channels.
、
The new TV system may not provide anything better.
答案：
16、【
单选题
】
[1分]
、
a notice by the electricity board.
、
ads promoting electric appliances.
、
the description of a thief in disguise.
、
a new policy on pensioners'welfare.
答案：
17、【
单选题
】
[1分]
、
speaking with a proper accent.
、
wearing an official uniform.
、
making friends with them
、
showing them his ID.
答案：
18、【
单选题
】
[1分]
、
to be on the alert when being followed.
、
not to leave senior citizens alone at home.
、
not to let anyone in without an appointment.
、
to watch out for those from the electricity board.
答案：
19、【
单选题
】
[1分]
、
she was robbed near the parking lot.
、
all her money in the bank disappeared.
、
the pension she had just drawn was stolen.
、
she was knocked down in the post office.
Question 23 to 25 are based on the passage you have just heard.
答案：
20、【
单选题
】
[1分]
、
marketing consultancy.
、
Professional accountancy.
、
luxury hotel management.
、
business conference organization
答案：
21、【
单选题
】
[1分]
、
having a good knowledge of its customs.
、
knowing some key people in tourism.
、
having been to the country before.
、
being able to speak japanese.
答案：
22、【
单选题
】
[1分]
、
it will bring her potential into full play.
、
it will involve lots of train travel.
、
it will enable her to improve her chinese.
、
it will give her more chances to visit japan.
答案：
23、【
单选题
】
[1分]
、
The lack of time
、
The quality of life.
、
The frustrations at work.
、
The pressure on working families.
答案：
24、【
单选题
】
[1分]
、
They were just as busy as people of today.
、
They saw the importance of collective efforts.
、
They didn't complain as much as modern man.
、
They lived a hard life by hunting and gathering.
答案：
25、【
单选题
】
[1分]
、
To look for creative ideas of awarding employees.
、
To explore strategies for lowering production costs.
、
To seek new approaches to dealing with complaints.
、
To find effective ways to give employees flexibility.
答案：
26、【
单选题
】
[1分]
、
family violence.
、
his children's efforts.
、
her father's disloyalty.
、
his second wife's positive influence.
答案：
27、【
单选题
】
[1分]
、
his advanced age.
、
his children's efforts.
、
his improved financial condition.
、
his second wife's positive influence.
答案：
28、【
单选题
】
[1分]
、
love is blind.
、
love breeds love.
、
divorce often has disastrous consequences.
、
happiness is hard to find in blended families.
答案：
29、【
单选题
】
[1分]
、
it was located in a park
、
its owner died of a heart attack
、
it went bankrupt all of sudden.
、
its potted plants were for lease only.
答案：
30、【
单选题
】
[1分]
、
planting some trees in the greenhouse
、
writing a want ad to a local newspaper
、
putting up a going out of business sign
、
helping a customer select some purchases
答案：
31、【
单选题
】
[1分]
、
opening an offive in the new office park
、
keeping better relations with her company
、
developing fresh business opportunities
、
building a big greenhouse of his own
答案：
32、【
单选题
】
[1分]
、
owning the greenhouse one day
、
securing a job at the office park
、
cultivating more potted plants.
、
finding customers out of town
答案：
33、【
单选题
】
What is said about global warming in the first paragraph?
[1分]
、
It may not prove an environmental crisis at all.
、
It is an issue requiring worldwide commitments.
、
Serious steps have been taken to avoid or stop it.
、
Very little will be done to bring it under control.
答案：
34、【
单选题
】
According to the author's understanding, what is A1 Gore's view on global warming?
[1分]
、
It is a reality both people and politicians are unaware of.
、
It is a phenomenon that causes us many inconveniences.
、
It is a problem that can be solved once it is recognized.
、
It is an area we actually have little knowledge about.
答案：
35、【
单选题
】
Greenhouse emissions will more than double by 2050 because of ___.
[1分]
、
economic growth
、
wasteful use of energy
、
the widening gap between the rich and poor
、
the rapid advances of science and technology
答案：
36、【
单选题
】
The author believes that, since the signing of the Kyoto Protocol,____.
[1分]
、
politicians have started to do something to better the situation
、
few nations have adopted real tough measures to limit energy use
、
reductions in energy consumption have greatly cut back global warming
、
international cooperation has contributed to solving envoronmental problems
答案：
37、【
单选题
】
What is the message the author intends to convey?
[1分]
、
Global warming is more of a moral issue than a practical one.
、
The ultimate solution to global warming lies in new technology.
、
The debate over global warming will lead to technological breakthroughs.
、
People have to give up certain material comforts to stop global warming.
答案：
38、【
单选题
】
What does the author mean by saying "the 21st century equivalent of being caught naked" (Lines 3-4,Para.2)?
[1分]
、
People's personal information is easily accessed without their knowledge.
、
In the 21st century people try every means to look into others' secrets.
、
People tend to be more frank with each other in the information age.
、
Criminals are easily caught on the spot with advanced technology.
答案：
39、【
单选题
】
What would psychologists advise on the relationships between friends?
[1分]
、
Friends should open their hearts to each other.
、
Friends should always be faithful to each other.
、
There should be a distance even between friends.
、
There should be fewer disputes between friends.
答案：
40、【
单选题
】
Why does the author say "we live in a world where you simply cannot keep a secret" (Line5,para.3)
[1分]
、
Modern society has finally evolved into an open society.
、
People leave traces around when using modern technology.
、
There are always people who are curious about others' affairs.
、
Many search engines profit by revealing people's identities.
答案：
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